World Expo 2020 paraphernalia is everywhere. ‘Dubai World Expo 2020’, the posters scream. With just a few months to go until the announcement, the momentum behind Dubai’s bid is picking up, as the recent endorsements from Bill Gates, Bill Clinton and the UK Government testify to. Contenders include Izmir, in western Turkey; the commercial capital of Brazil, Sao Paulo; Ekaterinburg, Russia; and Ayutthaya, Thailand.
But none of them quite have the current appeal of ‘the city of gold’. And they are surely perfect bedfellows, with the Emirate having established itself as the safe haven of the Middle East, by turns innovative, optimistic and resilient. If flying cars make it to Planet Earth, they will have the Maktoum dynasty’s imprint all over them.
Dubai, as you may have heard, does not do things by halfs. Take the 828 metre-high (2716.5 ft) Burj Khalifa, for example: the tallest tower in the world. It is the most innovative destination in the region: some of the fastest-growing free zones in the world are proof of this, from Dubai Airport Free Zone (DAFZ) to Jebel Ali. Lifestyle remains top of the list behind why 200 nationalities live here, rubbing shoulders and cultures together, side-by-side.
Dubai, as the choice for World Expo 2020, seems like it was made to happen. Bring on November!